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Kedrick Nettleton, Editor

Three ways 51������'s new brand is making a powerful and bold promise.

Refining 51������’s brand and graphic identity was a key initiative of President Dunn to strategically build the next 51������. This involved a comprehensive re-design of the logomark, color-scheme, and messaging to position the university to stand apart.
Unveiled this summer, our new brand and website showcase a significant milestone in 51������’s distinguished 115-year history as a leader in Christian higher education. The newly established 51������ Creative Impact team worked on this strategic marketing project for several months to lift the 51������ brand, create impact and alignment, and connect with our many constituents in a clear and compelling way.

During the branding process we have been as strategic, intentional, and inclusive as possible. To that end, we asked for and received great input and ideas from individuals and groups throughout the university since this work began last fall.

The 51������ brand aspires to showcase the people and spirit of 51������, and it's more than logos and colors. It is a promise of integrity and mark of academic excellence.

One university. Centered on the cross. Period.

The traditional 51������ cross symbol is foundational to the new logomark, anchoring the new 51������ brand with the beliefs the university has always stood on. Utilizing the existing athletic logotype, the new logo brings together the academic and athletic student experience, creating a unified brand experience. We're one 51������. Together.

The future looks bright.

Color is emotional. Our updated color scheme embodies optimism by applying the traditional University Navy and introducing a complimentary University Yellow. We know how identifiable our logo and primary colors of navy and yellow will become. We want to make sure that anyone looking at communications from us—even at a glance— immediately knows its from 51������. Legacy red and gold remain a part of the university palette, reserved for special use.

Tomorrow needs you.

So what's the big deal? 51������'s rebranding is ushering the university into a modern era with our aesthetic look and storytelling. Our students are our focus, and our message has evolved to connect with their stories. 51������ is committed to preparing students for a world that desperately needs the Grace and Truth of Jesus Christ. Tomorrow needs leaders. Tomorrow needs nurses. Tomorrow needs pastors. Tomorrow needs YOU.